Advertising Production Agreement

Agencies and production companies will be able to use the updated documents as of Monday, June 4. For the first time, weather insurance has its own clause. This is much broader than the previous text that appeared to be in the room (vii) of the clause (k). The sidebar indicates that losses due to adverse weather conditions that delay the completion of exterior buildings are the responsibility of the production company and that losses due to adverse weather conditions that delay the arrival of artists, agency staff or agency facilities are the agency`s responsibility. There is also a reminder to check the time it takes for the brokers to confirm the weather insurance and that if insurance is not available and/or the Agency does not apply for and pay for insurance, the Agency is responsible for additional delays/costs. Previously, when third parties were instructed by a production company to provide materials for the production of an advertisement or if the existing material was to be used by a third party in trade, the production company had to make its “best efforts” to obtain the transfer of the copyright to the Agency. Traci Dunne, ISBA`s consultancy – Best Practice Manager, said it was “important that ISBA be included in the process of updating the advertising production agreement so that we can take into account the impact on our members and make sure they understand the impact before the introduction. We have organized a series of events and developed a series of information on customer management of the production process, which are available to all ISBA members. It is important that marketing and purchasing teams are aware of the production processes their agencies manage on their behalf. It is replaced by the words “the Agency is responsible for ensuring that trade meets all legal or regulatory content and post-production requirements when it is carried out by the Agency.” The sidebar here shows that agencies should refer to the BACC guidelines, the ITC code and ITV`s general requirements for the production and supply of television commercials. The balance sheet is then shifted in favour of the production company when it comes to circumstances in which the Agency`s representative is not present on the shoot.

Now, the terms “pre-agreement” and “advertising content” have disappeared so much that the wording is: “If the representative is not at any time on the set, the production company`s on-site decision on the execution will be accepted.” The 1997 form was approved by the advertising agency, the Institute of Practitioners in Advertising (“IPA”), the production company, the Advertising Film and Videota Producers` Association (AFVPA) (now renamed the Advertising Producers` Association or “APA”) and the Advertising Association, the Incorporated Society of British Advertisers (ISBA).